Rolls-Royce Opens its Largest Dealership in the World in Abu-Dhabi

The United Arab Emirates are known for their love of superlatives, so it comes as no surprise to find out that the world's largest Rolls-Royce showroom has just opened in Abu-Dhabi.

Located in the Umm Al Nar area of the city, the new facility was unveiled in the presence of Rolls-Royce CEO Torsten Müller-Ötvös. The showroom has an area of 900 square meters (9,688 sq-ft) and can display five cars. The unit has an also new dedicated service facility, a coffee bar and a customer configuration lounge where future Rolls-Royce owners can specify their cars to their taste through a variety of color, trim samples and options.

“The showroom opening in Abu Dhabi represents one of a line of new and expanded Rolls-Royce showrooms which have been unveiled throughout the Gulf region in the last 18 months. These investments underline the continuing confidence that the company sees in the Rolls-Royce brand across the Middle East,” said the CEO.

“The Middle East region continues to be an important driver in the global growth of Rolls-Royce Motor Cars. Last year the region contributed over 15% of our global sales. Abu Dhabi is no exception and continues to demonstrate remarkable year on year growth,” added the executive. Not surprisingly, 8 of the 82 Rolls-Royce dealerships that exist around the world are based in the Middle East.

To mark the occasion, Rolls-Royce displayed a Spirit of Ecstasy Centenary Collection Phantom Drophead Coupé. The car belongs to a limited series of 100 units built to celebrate the centennial of the figurine that adorns all Rolls-Royce cars.

Collection models come with design details such as special white-on-black double-R badge, Spirit of Ecstacy inspired coachlines and the legendary figurine bathed in white light.

By Dan Mihalascu

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Rolls-Royce Crafts One-Off Phantom Drophead Coupé Special with Bespoke Details

If your run of the mill Phantom Drophead Coupé is just too darn common, then you may want to take a look at this one-off special that will go on display at the Masterpiece London 2011, which is held in the South Grounds of the Royal Hospital in Chelsea, UK, from Saturday 30 June to Friday 5 July 2011.

The ragtop Phantom features a suite of bespoke design details, including teak decking, engraved tread plates and Spirit of Ecstasy with inscription that marks the centenary of the British automaker’s bonnet icon.

However, the most unique feature of the car is an Asprey jewelery case integrated in passenger glove compartment. Rolls Royce claims it took two working days to finish, using a “hide of softest grade-one suede cut into 15 separate pieces”.

The exterior is finished in a Mazarine Blue color that is said to join a palette of 44,000 shades that are already available to Phantom clients.

Inside, the special Rolls-Royce gets a natural-grain leather interior in a Seashell shade with Navy Blue contrast for the floor and door panels with embroidered R-R logos finished in headrests. The white instrument dials, rotary controllers and clock finished in mother-of-pearl, along with a special luggage set round off the changes.

“We are delighted to present this outstanding Rolls-Royce at Masterpiece London 2011,” said Torsten Müller-Ötvös, CEO Rolls-Royce Motor Cars. “Craftsmanship and attention to detail shine through in features developed at Goodwood and in partnership with Asprey. It’s a model that demonstrates the breadth of our bespoke offering, where the only limit to what we can deliver is a client’s imagination.”

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